Part 1 of the interview with Patrick Ermlich begins with a conversation on running a music business, in his case, Effective Immediately PR. He then puts it into action as he guides the interview participants in their different artistic/business endeavors and why it's important for artists to consider plenty of options, rather than being constricted with a predetermined specific mindset. MX4 participants on the call: Brad Roseborough, Lauren, Jenna BurkeLinks mentioned: Effective Immediately PR, The Outlet CollectiveSupport the show (http://www.paypal.me/cbemusic)

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