New project new artist name? (Deep branding for musicians)

Episode Summary:
In this episode, Cheryl dives into the often confusing world of branding for musicians. She explores how to align your brand with your true values, how to identify and connect with your ideal fan, and how to manage multiple music projects under a single, cohesive brand. Cheryl shares personal experiences and tips on how to avoid the common pitfalls of rebranding with every new project. Learn how to stay consistent with your identity while also allowing room for artistic growth and change.
Key Takeaways:

Your Brand and Commitment Statement:

Your brand should align with your core values and artistic mission. Always refer back to your commitment statement (as discussed in a previous episode).

Identify Your Ideal Fan:

Narrow down your target audience. Focus on the specific traits of your super fan to guide your branding decisions. Remember, it’s better to focus on a niche group than trying to appeal to everyone.

Branding as the Overlap:

Branding happens at the intersection of your values and your fans’ values. Your fan base doesn't have to be a mirror of yourself, but there should be enough alignment to resonate.

Managing Multiple Projects:

Don't feel the need to rebrand for every new project or musical pivot. Fans follow you as an artist, not just one genre. Keep the connection to your core identity even if your music evolves.

Consistency in Design:

While it’s natural for album artwork and visuals to evolve, maintain some key consistent elements (e.g., color schemes, fonts) to build familiarity with your audience.

Aligning Your Brand with Your Music’s Mood:

Make sure your visuals match your music’s style. Cheryl shares an example of helping an artist align their website design with the darker tone of their music, creating a more cohesive experience for fans.


Pro Tip:

Curate a brand that feels authentic to both you and your ideal fan. Avoid unnecessary stress by managing multiple personas or accounts. Longevity in your career adds authority to your brand over time.

Download:
For more branding tips, get access to Cheryl's Free App RELEASIFY: http://www.inthekey.co/app, where she shares exclusive tips, templates, and more!
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