We help challenger brands stand out. Talk to us about your B2B marketing game plan: https://www.50marketing.com/contact/What’s really holding your content back? In this episode of the Missing Half podcast, Joanna Track, founder of Good Eggs and Co., shares what most B2B companies get wrong when it comes to content, and how to fix it. Her mantra: serve before you sell. With a background in finance and a passion for analytics-driven storytelling, Joanna unpacks how manufacturers and B2B brands can build trust and convert audiences with authentic content.With decades of experience building content that converts, Joanna breaks down why the “everything everywhere” approach fails, and why strategic, prioritized content wins. You’ll hear how to simplify your message, align your sales team, and get more value from less effort. From helping marketing teams of one succeed to guiding companies through strategic content pivots, this episode delivers practical insights and inspiration for any B2B brand looking to grow with content.Connect with Joanna on LinkedIn: https://www.linkedin.com/in/joanna-track-18479227/Learn more about Good Eggs & Co.: www.goodeggsandco.com Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/Enjoyed this episode? Don’t forget to subscribe to our channel for more insights from industry experts, and let us know your thoughts below!Tags:b2b content marketing, content marketing strategy, manufacturing marketing, joanna track interview, content that converts, serve before you sell, b2b marketing podcast, the missing half podcast, b2b lead generation, linkedin content strategy, marketing department of one, b2b personal branding, challenger brand strategy, content pillars b2b, digital marketing for manufacturers, content creation tips, fractional cmo, b2b linkedin strategy, direct mail marketing b2b, storytelling in marketing, 50 marketing, the missing half, good eggs and co, bill woods podcast

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