Matt Brown is Director of Sales and Marketing at Neville Chemical Company. Matt earned a B.S. in Chemistry from Alma College and worked for several years as a chemist before moving to the sales and management side of the industry in 2017.In this episode, Matt joins Bill to discuss the importance of shifting marketing focuses to follow the growing online habits of B2B buyers and reintroducing a 100-year company to their clients and broader market. This week also covers the impact of an increasingly millennial workforce, sustainability practices in manufacturing, and the social media habits of B2B businesses. Neville Chemical Company is a leading manufacturer of low molecular weight thermoplastic and liquid resins that serve a wide variety of applications in the coatings, adhesives, ink and rubber industries. Based in Pittsburgh, Pennsylvania, Neville has focused on providing customer satisfaction and pursuing innovation and extensive research for nearly 100 years.Learn more about Neville: https://www.nevchem.com/Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/ Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/Learn more about 50 Marketing on our website: https://www.50marketing.com

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