In this episode of the Missing Half podcast, Bill interviews Holly Wilson from Cambridge Technologies about B2B marketing in the animal health industry. Bill and Holly discuss the teamwork and collaboration involved in the development and marketing of autogenous vaccines, and the challenges of marketing such a technical product. They emphasize the importance of understanding the target audience and creating content that is educational, transparent, and meets the needs of producers and veterinarians. They also touch on the benefits of working with an outsourced marketing team and the value of social media in B2B marketing. After earning her degree in animal science with a minor in journalism, Holly Wilson began her career as the Marketing Manager at Newport Laboratories, which was also founded and staffed by many of the same people who founded Cambridge. Then, before Cambridge received their USDA license and could begin manufacturing vaccines, she worked as a freelancer to draft the new company's materials and press releases. In addition to being a Cambridge employee, she is also a customer, using their diagnostics and vaccines at her family's cattle feedlot.Cambridge Technologies is an independent owner-operated custom vaccine company working with veterinarians and livestock producers to provide solutions to animal health problems.Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/ Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/Learn more about 50 Marketing on our website: https://www.50marketing.com

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