In this week's episode, Bill sits down with Scott Wesemeyer, Marketing Manager at Advanced Polymer Coatings. Scott shares his journey from the golf industry into manufacturing marketing and what it means to be a marketing team of one in a highly niche B2B environment.The conversation dives deep into account-based marketing (ABM) for the maritime and industrial sectors, the complexities of video production in marketing, and the crucial role of customer conversations in refining strategy. Scott also shares hard-earned lessons on leveraging sales teams as marketing assets and challenges faced by professionals in chemical manufacturing. Bill and Scott explore the gaps in current marketing strategies and provide valuable advice for newcomers in the field, emphasizing the need for openness to failure and continuous learning. Scott has been with Advanced Polymer Coatings for four years, helping shape how the company connects with the marine and industrial markets. With a passion for storytelling and strategic marketing, he works to position APC’s innovative coatings—like MarineLINE® and TriFLEX™—as industry-leading solutions. Scott thrives on building relationships, creating impactful messaging, and showing customers that APC offers more than just coatings—it’s about long-term protection, service, and value.Connect with Scott on LinkedIn: https://www.linkedin.com/in/scott-wesemeyer/ Learn more about Advanced Polymer Coatings: https://www.adv-polymer.com/ Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/Enjoyed this episode? Don’t forget to follow us and leave a review!

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