💡 Want to bring this kind of authentic marketing to your industrial business? Contact 50 Marketing today. https://www.50marketing.com/contact/This week, Bill sat down with Koti Wright, Marketing Coordinator at Brechbuhler Scales and Instrument Calibration Solutions of Canton, Ohio. Koti brings a refreshingly raw perspective to B2B marketing, blending her grassroots content creation background with the rigorous branding needs of the industrial sector. From viral TikToks to factory tours, Koti shares how authenticity, culture, and a healthy amount of adaptability are breathing new life into the traditionally dry world of manufacturing marketing.Whether you're a marketing director, small business owner, or simply navigating the jungle of B2B branding, this episode offers a candid look at what’s working—and what’s not—in today’s industrial marketing landscape.🔗 Connect with Koti on LinkedIn: https://www.linkedin.com/in/kotiwright/Brechbuhler Scales: https://www.brechbuhler.comICS: https://www.instrumentcs.com 🔗 Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/Enjoyed this episode? Don’t forget to subscribe to our channel for more insights from industry experts, and let us know your thoughts below!

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