This week, we sit down with Grace Campbell, Marketing Director at Conspec Controls, an international gas detection systems company. Grace shares about her journey in marketing, the challenges of being a 'Department of One', and the importance of research and lifelong learning in the ever-evolving marketing landscape. She discusses how she leverages strategic planning to avoid burnout, and the importance of research and audience segmentation in B2B marketing.We also explore the impact of AI on marketing strategies, lessons learned from failed campaigns, and the impact of utilizing external partners to maximize efficiency. If you're a marketing manager juggling multiple responsibilities in manufacturing or B2B, this episode is packed with insights you can't afford to miss.Connect with Grace on LinkedIn: https://www.linkedin.com/in/grace-campbell-2734a417b/ Learn more about Conspec Controls: https://conspec-controls.com/ Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/Enjoyed this episode? Don’t forget to subscribe to our channel for more insights from industry experts, and let us know your thoughts below!

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