#3. Good Karma, Good Beer with Founder Steve Sailopal

02/09/2023 37 min Episodio 3
#3. Good Karma, Good Beer with Founder Steve Sailopal

Listen "#3. Good Karma, Good Beer with Founder Steve Sailopal"

Episode Synopsis

FREE COURSE: OVERCOMING THE HURDLESHighlights from Steve:"And it shows you British hops can be just as flavoursome as New Zealand hops or American hops.""Now there's so many alcohol-free brands out there, alcohol-free beer especially. It's just crazy.""We're on a really good, exciting, mindful mission with Good Karma with what we're doing with the local farmers."“We’re here as well! It is challenging, dude. And the boys with the big brand, they've got the chain and distribution, we just need to be part of it now."Steve's journey and focus on mindful drinkersChanges in the production process for alcohol-free beerUse of local hops and sustainabilityRange and focus for  Good Karma beersImportance of having a unique identity in the marketThe need for innovation and collaboration in the industrySteve's consultancy work and collabs with other brandsGood Karma’s new lager Challenges of brewing an AF lagerImportance of diversity and inclusion in the industryCultural perceptions of alcoholAlcohol-free movement in LGBTQ+ communityHow Steve met Club SodaGrowth and acceptance of AF beers by mainstream breweriesWill big breweries or smaller brands dominate the sectorChallenges faced by smaller AF brandsCall to armsComparison to the craft beer scene and the importance of collaborationImportance of opening doors and helping each other outWhere to find Good Karma and support the brand================Try Good Karma*==================We also talk aboutFreestar IPA* Club Soda ===🌱 Reset the way alcohol shows up in your life with the 4 Week Midlife Mindful Drinking Resethttps://www.lownodrinker.com/4weekreset===🧐 Take the quiz and find out what's REALLY driving your midlife drinking habitshttps://www.lownodrinker.com/===💰 Get 10% off drinks at Wise Bartender with code LOWNODRINKERMAGAZINE https://wisebartender.co.uk/lownodrinkermagazine * ===*Some links are affiliate links. If you make a purchase, Low No Drinker may earn a commission. Thank you.

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