Katy Moses, founder of KAM Insight, joins me to unpack the latest findings from their groundbreaking "Drinking Differently" report, produced in partnership with Lucky Saint. Katie reveals why moderation—not abstinence—is the real story driving the low and no revolution, with 76% of UK adults actively employing tactics to reduce alcohol intake. We explore the £800 million opportunity pubs are missing by defaulting to tap water, why the over-55s are finally joining younger generations in moderating, and how terms like "zebra striping" and "bookending" have helped the industry understand changing consumer behaviour. Katy shares crucial insights on what venues need to do to capture this growing market and why flexibility has become the defining word of our drinking culture.0:00 Katy's story5:27 Why 'drinking differently'?9:57 It's not all about Gen-Z12:13 Flexibility & choice18:26 Welcome to the over 55s25:19 The Health Halo30:47 The language of moderation36:49 Where to find the report38:57 The BBQ-QGet the KAM Insights Low+No Report Also mentioned:Trip*Lucky Saint Lemon*Everleaf*  ===🌱 Reset the way alcohol shows up in your life with the 4 Week Midlife Mindful Drinking Resethttps://www.lownodrinker.com/4weekreset===🧐 Take the quiz and find out what's REALLY driving your midlife drinking habitshttps://www.lownodrinker.com/===💰 Get 10% off drinks at Wise Bartender with code LOWNODRINKERMAGAZINE https://wisebartender.co.uk/lownodrinkermagazine * ===*Some links are affiliate links. If you make a purchase, Low No Drinker may earn a commission. Thank you.

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