Ever wonder why some agents crush listing appointments while others crash and burn? In this episode, Chris Cook sits down with 38-year real estate veteran Shawn Whelan for a no-nonsense conversation about mastering the fundamentals of sales, specially the oft-misunderstood power of scripts. They unpack why most agents fail to use scripts effectively, how internalizing your dialogues changes everything, and why chasing shiny objects won't build your business.  Listen For3:59 What Happens When You Knock on Doors for 30 Days Straight?6:36 Why Do Real Estate Scripts Sound So Robotic at First?13:11 Are Your Sellers Practicing Their Objections Before You Arrive?17:00 How Long Should a Cold Call Last to Actually Get an Appointment?25:24 Why Is Practicing Scripts More Important Than Chasing Leads?Connect with guest: Shawn WhelanWebsite | Email Connect with Chris:Website | Email 

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