ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Episode Synopsis "TOM BRADY IS NOT THE GOAT"
You do not actually think Tom Brady is the greatest football player of all time. You just think you do. As Daniel Kahneman’s availability heuristic explains, we latch onto immediate examples that come to a given person's mind when evaluating a specific topic, concept, method or decision.
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