As president of Michigan’s largest retailer of furniture and mattresses, Gardner-White Furniture, Rachel Stewart has seen a lot in the past 9 years — and perhaps especially in the past 18 months. In this episode, Jeff and Mike talk to Stewart about the digital transformation Gardner-White has undertaken over the past decade, how the pandemic-driven “nesting trend” has changed the way people see their homes going forward, why diversity matters in the furniture industry, and what it’s like to see your largest competitor file for bankruptcy…twice in the same year.
Stewart also shares insights from Gardner-White’s decision to carry both traditional and DTC mattress brands, their innovative strategic partnership with Best Buy, and the personal journey that ultimately led her to join the family business.

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