In this episode, Jeff and Mike catch up with Casper co-founder and CEO, Philip Krim. They chat about how Casper has navigated the uncertainty of the pandemic, highlight some of the most interesting segments of the evolving sleep ecosystem, and discuss Casper’s new Snow cooling technology and how it fits into future product strategy. Krim also shares his unique insights on advertising, customer acquisition, and the value of a brand.
What will the mattress and sleep industries look like in 5-10 years? What is Casper’s long term retail distribution strategy? What does Casper look for in a retailer partner? What are their plans for future Casper-owned stores? If you want to know the answers to these questions and more, then this is an episode you certainly won’t want to miss!

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