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Listen "11. What Can Traditional Mattress Brands Learn from D2C Brands?"
Episode Synopsis
While the lines between online and traditional brands continue to blur, the strategies employed by the players in these categories haven’t necessarily followed suit. So, what can incumbent brands learn from the online disruptors? In this episode, Mike and Jeff analyze the successful playbook that D2C brands have used to rapidly grow their share of both the market and consumers’ attention, identifying which tactics can be successfully adopted by traditional brands as well.
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