9. What Can Brick & Mortar Retailers Learn from Online Retailers?

03/06/2021 53 min Temporada 2 Episodio 9

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Episode Synopsis

With the online channel surpassing 30% of the mattress sector in 2020 (up from roughly 5% just 7 years earlier), there is no doubt that online mattress retailers have had a lot of success to date. Mike and Jeff break down the biggest areas of opportunity for brick & mortar mattress retailers to adopt the tactics that have proven most critical in driving the market share gains of their online counterparts.