In this episode of Messy Growth, I talk to Natalia Slota — founder of Apricot and former growth lead at high-velocity startups — about building real growth when you don’t have infinite budget.We cover founder-side hustles that teach better marketing, how to pick channels for $2M ARR B2B companies, aligning sales + marketing, product-market fit, and why humans still beat AI when it comes to real strategy.What we cover • Why launching a side hustle (and killing it) teaches better GTM. • The two channels Natalia would pick for a $2M ARR B2B company — and why email + LinkedIn still win. • How to align sales & marketing for enterprise GTM (it’s more about tribes than tools). • Product–market fit: how to test before you build. • Hiring & culture: what to look for when scaling agency delivery. • Practical founder advice: take calculated risks, talk to people, and protect your sanity.Natalia's approach isn't about following playbooks or copying competitors. It's about understanding your ICP's real problems, creating genuine value (not just content), and building relationships that actually convert - even if attribution models can't track them.If you're tired of marketing tactics that sound good in theory but fail in practice, this conversation is for you.

Ver todos los episodios