Maciej Wróblewski spent 14 years in B2B marketing. He did growth at Skyscanner, built Prowly's marketing for almost 5 years before Semrush acquired them, and now leads marketing for a PR tech company competing globally.In this conversation, we talk about:→ Why he left Skyscanner in October 2019 (5 months before COVID destroyed travel)→ What actually works in B2B marketing in 2025 vs. 5 years ago→ Why micro-influencer marketing beats traditional PR for B2B→ GEO (Generative Engine Optimization): the new SEO for AI/LLMs→ How to track your brand visibility in ChatGPT and Claude (prompt tracking, not keywords)→ Why events are the first thing you should kill (and what to double down on instead)→ How Prowly competes with 500+ survey tools without spending on Google Ads→ The US market myth: why relationship-building matters more than speed→ Hiring for chemistry vs. experience (and why he chose the less experienced candidate)→ The micromanagement trap: how he went from blocker to enabler→ T-shaped marketers: what they are and why you need them→ Is AI replacing marketers? (Spoiler: no, but here's what's changing)→ Why brand marketing isn't fluffy BS (and the metrics that prove it)→ What's changed in Poland's tech scene over 14 years→ The burnout moment that almost broke him (and what he learned)

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