ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Episode Synopsis "How to Protect Your Online Business from the Big Bad Wolf"
A lot of online businesses and projects fail to thrive and succeed, never realizing their true potential for positive impact, simply because they rely too much on earned channels or paid channels, and neglect the importance and value of owned channels. How do you make sure your business is well-protected? A single snap of Google's change in algorithm can already cause havoc in your business. What happens if Facebook or Instagram are the only channels you're building your business on, and suddenly they decide to put their servers down? In this episode, I'll teach you how to avoid this mistake. You'll learn: The characteristics and differences between the types of online marketing channels: Owned, Paid, and Earned The evergreen strategy that uses paid and earned channels to build and grow your owned channels The 3 essentials and foundations you need to protect yourself from the big bad wolf in business Want more? Visit MastersofImpact.io to get FREE access to trainings, templates and blueprints that will help take your impact, income, and lifestyle to the next level.
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