AI is no longer just a tool, it’s reshaping the entire structure of marketing.In this episode, we explore how CMOs are moving from experimentation to orchestration, where generative AI is becoming the backbone of campaign design, personalization, and automation. We unpack why leaders are feeling the pressure to develop new skills, redesign processes, and govern responsibly—or risk falling behind.You’ll hear how AI agents are emerging as true ‘digital colleagues,’ what it takes to reskill human teams around them, and why the future of marketing leadership depends on mastering not just the technology, but the systems and oversight that make it work.

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