IN INFOMMERCIAL VOICE: Do you find yourself in the marketing rat race? (Most of us are at some level)
Always trying to hit numbers that in your heart you know won't actually improve the business?
If you are unsure, here are some ways you can tell:

Management asks you to change your definition of a "Marketing Qualified Lead" often
You end up running campaigns that lead to low intent leads, even though in meetings everyone just calls them leads
Your sales team follows up with every inbound contact
You know what you have to do but doubt you'll ever get it approved because it "just won't show the ROI"
You feel like you're constantly chasing a quota

If you have experienced any of these scenarios, know there is a better way.
No, you CAN'T call 1-800-GET-MQLS to sort this out, but you CAN take small steps to change the culture.
Focus on revenue, not leads.
Talk to customers, help them inform you what you should do.
Understand attribution is important but cannot be forced into all channels.
It's small, baby steps, to better marketing at work.
Good luck.
#marketing

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