ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Ep 4 - Turning The Boring RFP Process Into A Client Winning ABM Campaign (feat Garrett Erickson)"
Episode Synopsis
If there were ever a real world experience that encompasses the idea of ABM, it would be responding to an RFP.
Ironically, most firms come back with a document that lists the requirements they can meet, and then want to hop on a sales demo. Garrett Erickson took an opportunity to differentiate his firm from that, and deliver a multi channel ABM experience for a deal that they ultimately won.
Ironically, most firms come back with a document that lists the requirements they can meet, and then want to hop on a sales demo. Garrett Erickson took an opportunity to differentiate his firm from that, and deliver a multi channel ABM experience for a deal that they ultimately won.
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