4 things we might still get wrong with email "nurturing"...

I'm not sure people get an email think to themselves "Oh, I'm so glad I got this, and I can't wait for the next one to get to me in 4 days that tells me the next steps."

I'm not sure people get branded emails from a company and think "Oh, I'm so glad there's someone over there that really understands me."

I'm not sure we understand how much email our customers are willing to receive if the content is good enough.

I'm not sure we build our email experiences in ways that help create relationships


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