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Listen "Ep 19 - Is Your Marketing Content A Little Misleading?"
Episode Synopsis
Are the expectations you set with your content a little misleading? Just a little?
It's something I've noticed many companies do... it's a small thing. (I've done it)
But I'm really really really starting to not like it, it's not effective.
Here are some examples:
You have a gated ebook. A user downloads that ebook, and they get a call from a sales rep not long after.
A prospect signs up for your newsletter, but they get more than just your newsletter.
You commit to only sending your database 2 emails a week, but you end up sending 4.
This stuff is small. It *likely doesn't* have a very big impact on your business.
But.... it's just missing that differentiated level of trust.
So I'm trying to change.
What do you think about it?
It's something I've noticed many companies do... it's a small thing. (I've done it)
But I'm really really really starting to not like it, it's not effective.
Here are some examples:
You have a gated ebook. A user downloads that ebook, and they get a call from a sales rep not long after.
A prospect signs up for your newsletter, but they get more than just your newsletter.
You commit to only sending your database 2 emails a week, but you end up sending 4.
This stuff is small. It *likely doesn't* have a very big impact on your business.
But.... it's just missing that differentiated level of trust.
So I'm trying to change.
What do you think about it?
More episodes of the podcast Marketing To Win
Ep 62 - The Framework to Building Frameworks
22/10/2021
Ep 59 - 3 Tiers of Content
18/10/2021
Ep 58 - A Subject Matter Expert Is Best
08/10/2021
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