ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Ep 17 - Email is Dead and Not Dead"
Episode Synopsis
Email is dead. No, wait it's not dead... (I've seen both these posts this week. 😂) So here are 5 reasons why email is both dead and not dead 😁
Email is dead because
1. New professionals, GenZ or whatever you wanna call them, hate it
2. It's so noisy that it's hard to stand out
3. Having that giant number of unreads brings stress that people hate
4. Can get "opted into" emails from brands you've never interacted with before
5. You are forced into conversations you don't need to be in, and can't really get out of
Email isn't dead because
1. It is the most highly curatable channel out there
2. Entire businesses are built on email newsletters, so it can be done right
3. Many people are willing to receive emails for certain reasons
4. It's one of the best ways to distribute content (the algorithm won't penalize you for links)
5. It can deliver the most personalized content out of any of the channels
Email is dead because
1. New professionals, GenZ or whatever you wanna call them, hate it
2. It's so noisy that it's hard to stand out
3. Having that giant number of unreads brings stress that people hate
4. Can get "opted into" emails from brands you've never interacted with before
5. You are forced into conversations you don't need to be in, and can't really get out of
Email isn't dead because
1. It is the most highly curatable channel out there
2. Entire businesses are built on email newsletters, so it can be done right
3. Many people are willing to receive emails for certain reasons
4. It's one of the best ways to distribute content (the algorithm won't penalize you for links)
5. It can deliver the most personalized content out of any of the channels
More episodes of the podcast Marketing To Win
Ep 62 - The Framework to Building Frameworks
22/10/2021
Ep 59 - 3 Tiers of Content
18/10/2021
Ep 58 - A Subject Matter Expert Is Best
08/10/2021
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