Martech has convinced all of us that MQLs, lead scoring, and all of that stuff is completely necessary to have a successful marketing org. But what's happened is we've over emphasized the metrics, we've over-complicated the lead scoring, and it's making us LESS effective at what we're actually trying to do. 
And that is to generate and capture demand (the right way).
Loved this chat with Kyle, where we talking about some of our experiences with lead scoring, how we managed that in marketing automation, the goods and the bads of it, and more. 

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