In this inspiring fireside chat, host Jon Ratcliffe is joined by Robbert de Vreede, a passionate business-driven marketer with 20 years of FMCG experience across Europe and Africa's most challenging markets. Robbert explores how calculated risk-taking, change acceleration, and multi-functional collaboration unleash energy in people and businesses to achieve faster growth. From leading business units with full P&L responsibility in complex markets like Germany and Nigeria to executing integrations and landing M&A opportunities, Robbert shares powerful insights on driving change by taking calculated risks and building multi-functional teams that deliver exceptional results. Whether you're operating in challenging markets or driving business transformation, this episode is a compelling reminder to take calculated risks, unleash team energy, and lead with passionate business focus.

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