How AI and Behavioural Science are Changing the Future of Banking with Discovery's Jody Ashworth

Marketing Masterclasses
31/10/2025 40 min

Listen "How AI and Behavioural Science are Changing the Future of Banking with Discovery's Jody Ashworth"

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Episode Synopsis

What does it take to go from Intern to Award-Winning Marketer at Discovery Bank?For Jody Ashworth, it’s been about curiosity, courage, and an unshakable belief in the power of behavioural science to change how we bank.Jody shares how she’s shaping the future of financial health at Discovery Bank, from creating the brand’s beloved Discovery Bank Buddy to using AI and data to make banking more human.Tune in to hear her take on leadership, culture, and how trusting your gut can be your biggest career advantage

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