Marketing Masterclass with Didi Deane, POPCO Co-Founder

Marketing Masterclasses
04/06/2025 50 min

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Episode Synopsis

In this episode, Didi Deane, Co-Founder of POPCO Ice Cream, joins Declan Hollywood to share her journey from global consulting and e-commerce to launching one of South Africa’s most loved local brands. With experience at companies like Takealot and Bain & Co., Didi brings a unique blend of strategic insight and entrepreneurial passion to the table.She dives into what it takes to build high-performing teams, create authentic consumer experiences, and lead a homegrown brand with purpose and creativity.A refreshing conversation for entrepreneurs, marketers, and anyone passionate about building something that truly connects.

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