Episode Synopsis "Episode 2: Great email marketing for aspiring beer snobs"

Today I'm talking about awesome email marketing from Allagash Brewing. I love beer. I mean really love it. IPAs, double IPAs, wheat beers, lagers. The stronger the better. And yet I know way less than you’d imagine about the actual differences between the different styles and the details of how they are made.  Which is painfully clear whenever I get into a conversation with a fellow beer connoisseur because I do a lot of faking and nodding and smiling. That’s why I love the approach that Allagash Brewing has been taking with their email marketing over the past few months. Listen to hear how they are taking me from beer lover to beer expert. Show notes: Read beer facts from Allagash Brewing Check out my website at mendelmarketing.com

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