The Grunt Test was coined by a great company called Storybrand. The idea has been around a really, really long time, but they were the first that gave it a meaningful and easy name to remember. All of us digital marketers know that visitors will bounce away from a page if they don’t find what they are looking for really quickly (like 3-7 seconds) or if the site is ugly. This is common knowledge. The Grunt Test gives it a name and measurable parameters. So here is what makes up the Grunt Test.

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