ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Ep 11 - Branding is in the mind, not the logo"
Episode Synopsis
Whether you like it or not, you already have a learning brand. Ideas about your learning exist already in your audiences' minds; do you want to own that narrative or let them make their own minds up? This episode examines why L&D needs to seriously (AND STRATEGICALLY!) consider branding as a part of their makeup. It's a doozy and you're definitely going to learn a lot!
Key timings:
01:35 - What is a brand?
02:30 - Do you need a learning brand?
04:07 - The brand is in the heart and mind
05:57 - Brands help to build trust and build habits
07:35 - A brand is more than a logo
08:27 - Connotations in our subconscious minds
09:38 - Why should you develop a learning brand?
11:58 - How do you create a brand?
13:55 - What do your people ALREADY think about you?
15:17 - Visual language tips
16:09 - Key takeaways
17:17 - Final thoughts
www.marketingforlearning.com
Key timings:
01:35 - What is a brand?
02:30 - Do you need a learning brand?
04:07 - The brand is in the heart and mind
05:57 - Brands help to build trust and build habits
07:35 - A brand is more than a logo
08:27 - Connotations in our subconscious minds
09:38 - Why should you develop a learning brand?
11:58 - How do you create a brand?
13:55 - What do your people ALREADY think about you?
15:17 - Visual language tips
16:09 - Key takeaways
17:17 - Final thoughts
www.marketingforlearning.com
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