ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "S2:E3 - Your Learners Are People. Start Treating Them Like It."
Episode Synopsis
Too many L&D teams are building content for “learners” — not people.
In this episode, Ash and Han dive into the one thing that makes or breaks every learning initiative: knowing your audience. Not their job title. Not their LMS login history. But what actually drives them.
They unpack:
Why “employees” and “learners” aren’t real personas
How to ask the right people the right questions (and avoid confirmation bias)
What to do with audience research once you’ve got it — and how to avoid building blind
So, if you’re still building learning based on job titles, gut feel, or “what we’ve always done” — this one’s for you. Because relevance starts with understanding. And understanding starts here.
LINKS:
Free guide to building learner personas
Learner persona template
Follow MAAS Marketing on LinkedIn
In this episode, Ash and Han dive into the one thing that makes or breaks every learning initiative: knowing your audience. Not their job title. Not their LMS login history. But what actually drives them.
They unpack:
Why “employees” and “learners” aren’t real personas
How to ask the right people the right questions (and avoid confirmation bias)
What to do with audience research once you’ve got it — and how to avoid building blind
So, if you’re still building learning based on job titles, gut feel, or “what we’ve always done” — this one’s for you. Because relevance starts with understanding. And understanding starts here.
LINKS:
Free guide to building learner personas
Learner persona template
Follow MAAS Marketing on LinkedIn
In God we trust