ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "S2:E5 - Avoid The Void: The Real Work Behind Learning Campaigns"
Episode Synopsis
Most L&D “campaigns” are a poster, an email, and… silence.
This episode calls time on one-and-done launches — and digs into what it really takes to build marketing for learning® campaigns that cut through the noise and drive action.
You’ll learn:
Why real campaigns don’t end at launch
How to apply multi-channel, audience-first thinking to internal comms
What L&D can steal from politics, brand marketing and behavioural science
If your initiatives start strong and fizzle fast, this episode is for you.
Because attention isn’t guaranteed. You’ve got to earn it — and keep earning it.
LINKS
How to build a learning campaign guide
Learn more about our L&D campaign-in-a-box
Download our campaign-in-a-box brochure
This episode calls time on one-and-done launches — and digs into what it really takes to build marketing for learning® campaigns that cut through the noise and drive action.
You’ll learn:
Why real campaigns don’t end at launch
How to apply multi-channel, audience-first thinking to internal comms
What L&D can steal from politics, brand marketing and behavioural science
If your initiatives start strong and fizzle fast, this episode is for you.
Because attention isn’t guaranteed. You’ve got to earn it — and keep earning it.
LINKS
How to build a learning campaign guide
Learn more about our L&D campaign-in-a-box
Download our campaign-in-a-box brochure
In God we trust