ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Ep 123 - The 8 Levers of Edtech Transformation - Lori Niles-Hofmann & Dr Serena Gonsalves-Fersch"
Episode Synopsis
This isn’t your average EdTech chinwag. In this special episode of the Marketing for Learning podcast, Ashley is joined by Lori Niles-Hofmann (author of The 8 Levers of EdTech Transformation) and Dr. Serena Gonsalves-Fersch (Global Head of Talent at SoftwareOne) for a no-fluff, no-slides-needed conversation about what really makes EdTech work — and what makes people quietly nope out of your platform.
Together, the trio unpacks:
The 8 levers of effective EdTech transformation
The “leavers” - ie, things we desperately need to bin
Why being data-informed trumps being data-obsessed
What marketing, memory, and a badly-behaved agent called Sven have in common
And why context, not content, is what really matters
If you’ve ever been promised an “AI-powered, Netflix-of-learning” experience and ended up with a glorified folder of SCORM files, this one’s for you.
RESOURCES:
Lori's Book - The 8 Levers of Ed Tech Transformation
Serena's YouTube Channel
The People Impact Loop® Guide
Together, the trio unpacks:
The 8 levers of effective EdTech transformation
The “leavers” - ie, things we desperately need to bin
Why being data-informed trumps being data-obsessed
What marketing, memory, and a badly-behaved agent called Sven have in common
And why context, not content, is what really matters
If you’ve ever been promised an “AI-powered, Netflix-of-learning” experience and ended up with a glorified folder of SCORM files, this one’s for you.
RESOURCES:
Lori's Book - The 8 Levers of Ed Tech Transformation
Serena's YouTube Channel
The People Impact Loop® Guide
More episodes of the podcast Marketing For Learning®
S2: E1 - Unlocking The People Impact Loop®
20/06/2025
S1:E6 - Introducing The People Impact Loop™
03/04/2025
In God we trust