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Listen "DMA download: Don't lose focus on creative amidst the data"
Episode Synopsis
Matthew Gain, SVP, head of Audible, APAC, Japan and India gives us the low down on why marketers should not forget the importance of creatives despite data playing a crucial role in marketing nowadays. He also shares tips to ensure marketing and finance speak the same language and his pet peeves when it comes to brand executions on mobile.Sign up for the conference here: https://conferences.marketing-interactive.com/digital-marketing-asia/
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