Millennials: The Me Me Me Generation (presentation)

Millennials: The Me Me Me Generation (presentation)

Marketing and Digital Transformation

05/09/2017 8:16PM

Episode Synopsis "Millennials: The Me Me Me Generation (presentation)"

Millennials, also known as Generation Y or the Net Generation, are the demographic cohort that directly follows Generation X. Millennials: The Me Me Me Generation The term Millennials is usually considered to apply to individuals who reached adulthood around the turn of the 21st century. The precise delineation varies from one source to another, however. Neil Howe and William Strauss, authors of the 1991 book Generations: The History of America's Future, 1584 to 2069, are often credited with coining the term. Howe and Strauss define the Millennial cohort as consisting of individuals born between 1982 and 2004.

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