ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Episode Synopsis "What is the ROI on TV ads?"
TV ads can get your brand in front of millions of people. Most of them are not your target audience. Even if they are , When you as is on, Most likely they switch to their phone. What is the ROI of a TV ad? TV ad campaign was $1 million. 10 million people see the ad. 5% are potential customers. 5% out of the potential might buy your offering. You make $10 for each purchase. 25,000 people buy your product so you make $250,000 You lose $750.000 Your ROI is -75% on your TV advertisement. Sounds Good? Try digital marketing instead
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