B2B marketers will be all too familiar with the concept of a playbook, often positioned as a silver bullet solution for achieving growth and driving greater results.But, in order to be effective, this week’s guest believes you have to create your own playbook specific to your business, your product, and your target audience. In this podcast, Nick Roberts talks to Matt Dodgson about how B2B marketers can - and should - develop their own unique playbooks to achieve success.They cover;Why marketers are obsessed with playbooksThe downsides of following someone else's playbookWhat metrics to find out before creating your own playbookHow to decide on what channels to use How to balance repeatability with experimentationThe marketing tech stack Nick suggests to help you build and measure a playbook  And so much more...Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.If you'd like to be a future guest on the Market Mentors podcast you can apply here.Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

Ver todos los episodios