“People buy from people.”And that’s why B2B influencer marketing actually works.In this week's podcast episode, I sat down with Vahbiz Cooper, Digital Marketing Manager at Demandbase, to dig into:What Are the Benefits of Influencer Marketing for B2B Companies?How to Find the Right Influencers?Maintaining Influencer RelationshipsEffective Channels and Content FormatsMeasuring ROI in Influencer MarketingCase Studies and Campaign ExamplesCommon Mistakes to AvoidFuture of Influencer MarketingFinal Advice for B2B Influencer Marketing“The biggest benefit is building trust. When someone with authority talks about your product, it’s not just another sales post. It’s a recommendation.”If you’re in B2B marketing and thinking about influencer campaigns, this one’s for you.Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

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