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Episode Synopsis "Aron Butcher - QIC"
Aron Butcher is the Head of Digital & Technology at QIC, an investment corporation located in Queensland, Australia. Aron joined us on the Speaker Series to discuss all things data, from what metrics are key to operations, to the case for data sharing and how data privacy plays a role. 1:30 - What are the most important data metrics? 3:35 - Behavioural analytics and Leasing4:25 - The metrics for real estate are changing5:25 - Replication of online in brick and mortar8:00 - Australia as a case study for brand globalization 11:30 - Data sets to get people through the door13:35 - The case for data sharing16:20 - The data privacy problem18:55 - Monetizing and marketing location data24:15 - Intangible asset value To watch this Speaker Series on Youtube, visit https://youtu.be/E-khxYrqLEk
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