S6E01: The Editing InnovatorsMaking the Media is back! And this time, as a vodcast, as well as a podcast, on all the main platforms. The season kicks off by discussing one of the hottest topics in media these days—the use of AI in the creative process. Hosts Craig Wilson and Ray Thompson interview the team behind Quickture, which is causing a sensation in the world of post-production editing by helping teams quickly go from raw footage to a rough cut in Media Composer.Irad Eyal, ChiefExecutive Officer, QuicktureIrad is a serial entrepreneur and veteran reality tv producer with 25 years of experience in the industry. After developing shows for global powerhouse Endemol, Irad launched his own production company, Haymaker West, where he created hit series like Southern Charm on Bravo. In 2020, he created and produced the competition phenomenon Floor Is Lava on Netflix, which topped the global charts for 6 weeks.In 2024, Irad tapped his engineering background to launch Quickture, an AI story building engine for professionals. Quickture revolutionizes the editing process, allowing editors and producers to work on the level of beats and scenes instead of clips and frames. Quickture fits into the professional workflow, integrating seamlessly with Avid and Premiere.Matt Hanna, ChiefStrategy Officer, QuicktureMatt is a television industry veteran with 25 years of experience creating award-winning content for networks and streamers. As the former EVP of original content at Esquire Network and thepresident of Our House Media USA, he has overseen the development and launch of dozens of hit series, including American Ninja Warrior (Esquire), Stylish with Jenna Lyons (HBO Max), Too Cute (Animal Planet), and The Fabulous Life (VH1). Now, as chief strategy officer at Quickture, he brings deep industry expertise and contacts to revolutionize storytelling with AI-driven editing solutions.More ResourcesFor more on this topic, check out MediaComposer Panel SDK – Harness the innovation directly in Media ComposerVideo Post Production Solutions -  Get the latest updates on Avid’s collaborative post production pipeline workflows andtools. Contact UsQuestions? Comments? Cool ideas? Get in touch: [email protected]. FollowAvid at @avid.CreditsHosts:Craig Wilson and Ray ThompsonProduction Team: Matt Diggs, Owen Lynch, and Wim Van den BroeckTheme Music: Greg “Stryke” Chin

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