S5E11: The Generation GameThere is a mismatch between the rate of development of generative AI tools for the news industry and the adoption of the technology within newsrooms itself. That is one of the main findings of a major new report. Host Craig Wilson interviews Dr. Alexandra Borchardt, who is the author of a report for the European Broadcasting Union (EBU) called “Leading Newsrooms in the Age of Generative AI.”Our Guest This Episode: Alexandra BorchardtEBU Report AuthorAlexandra Borchardt is a senior journalist, researcher,university teacher, and independent advisor with more than 25 years of newsroom experience, 15 of these in leadership roles. In the past five years, she has supported 26 European publishers in digital transformation as a coach for the WorldAssociation of News Publishers’ (WAN-IFRA) Table StakesEurope Program. Alexandra teaches leadership and strategy as an honorary professor for Leadership and Digital Transformation at TU Munich’s TUM School of Management and is affiliated with the Reuters Institute for the Study of Journalism at the University of Oxford as a senior researchassociate, after having created and led their profit-center leadership programs until 2019. Prior to this, she was managing editor of Süddeutsche Zeitung (SZ), Germany’s leadingquality daily. She is the author of the EBU news report “Leading Newsrooms in the Age of Generative AI” and lead author of three previous EBU news reports, the latest ones being “Trusted Journalism in the Age of Generative AI” (2024) and “Climate Journalism That Works: Between Knowledge andImpact” (2023). More Resources:For more on this topic, check outWhat's Next? – From 2022, Alexandra Borchardt discusses the future of Europe’s leading broadcasters.Avid and Wolftech Redefine News Production– How can a story-centric approach change the way newsrooms operate?Avid Ada Solutions – Discover Avid’s work to implement AI in products. Contact Us:Questions? Comments? Cool ideas? Get in touch: [email protected] or @craigaw1969. Follow Avid at @avid.Credits:Host:Craig WilsonProducer:Matt DiggsSocial:Wim Van den BroeckThemeMusic: Greg “Stryke” Chin

Ver todos los episodios