S5E10: Predicting the FutureMoves by respected news organizations to be transparent in their reporting may become meaningless to consumers bombarded by such claims. This could even lead to what is being called “Trust Washing,” where claims of being a trusted news source are used by people spreading misinformation. This is just one of the predictions in a recent major report by the organization the DPP. In this episode of the Making the Media Podcast, Edward Qualtrough, the DPP’s editorial director, discusses their 2025 Predictions Report.Our Guest This Episode:Edward QualtroughDPP Editorial DirectorEdward is editorial director at the DPP, the international network for media and technology, where he produces industry research and facilitates events and workshops that help enable DPP members to tackle some of the biggest technology and business challenges in media, broadcasting, news, and entertainment.Edward was a technology and business journalist for 15 years. As a former editor of CIO magazine and technology editor at New Statesman Media Group, Edward engages regularly with chief technology officers, chief information officers, digital leaders, and tech executives to discuss C-suite challenges, industry trends, and disruptive threats.More ResourcesFor more on this topic, check outThe European Exchange– What are the major concerns of Europe’s leading broadcasters?Shaping the Future of Journalism – How can a story-centric approach change the way newsrooms operate?Avid Ada Solutions – Discover Avid’s work to implement AI in products. Contact UsQuestions? Comments? Cool ideas? Get in touch: [email protected] or @craigaw1969. Follow Avid at @avid.CreditsHost:Craig WilsonProducer:Matt DiggsSocial:Wim Van den BroeckThemeMusic: Greg “Stryke” Chin

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