S2E01: What’s Next?
The world of news is challenged on many fronts—competition, technology, attracting and retaining staff, funding, and much more. So, what can public service broadcasters in Europe do about it? In this episode we focus on a major new report which sets out how they are adapting to a rapidly changing media landscape.
Our Guest This Episode
Alexandra Borchardt is a senior journalist, book author, lecturer, and media adviser. She
works as a consultant and coach for the World Association of News Publishers (WAN-IFRA)
in their Table Stakes Europe Programme on the digital transformation of newsrooms and for
Hamburg Media School, where she heads the Journalism Innovators Program. She is the
lead author of the 2021/22 EBU News Report of the European Broadcasting Union and is
affiliated with the Reuters Institute for the Study of Journalism at the University of Oxford as
a Senior Research Associate after having served as Director of Leadership Programmes until
2019. Prior to this she was managing editor of Süddeutsche Zeitung (SZ), Germany’s leading
quality daily.
More Resources
For more on this topic, check out: 
- Making the Media: Mr Mojo Risin’ 
- Content from Anywhere News Workflow Webinar
Contact Us 
Questions? Comments? Cool ideas? Get in touch: [email protected] or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim van den Broeck
Theme Music: Greg “Stryke” Chin

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