This episode discusses the concept of building a Minimum Lovable Product (MLP) as an alternative to the traditional Minimum Viable Product approach. They highlight how companies can achieve lasting success by launching a thoughtful initial solution and then continuously improving it through iterative development and active feedback loops with their user base. We use examples of Airbnb and Figma to demonstrate how co-creating with the community leads to a stronger, more user-aligned product, fosters loyalty, and drives significant growth. Ultimately, this episode emphasises the importance of building with your community, not just for them, by treating users as partners in the product development process.Read the full article on Substack: =https://open.substack.com/pub/makecommunity/p/5-co-creating-value?r=5hk7md&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

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