This episode explores the concept of Community-Driven Sales (CDS), highlighting how prioritising relationships and customer involvement can lead to sustainable growth and brand trust. Rather than focusing solely on transactions, this approach emphasises building loyalty and advocacy by engaging customers throughout the brand journey, from product development to promotion. A case study of the beauty brand Glossier demonstrates the practical application of CDS principles, showcasing how two-way communication, transparency, and turning customers into brand ambassadors contributed to their significant success and highly engaged community. The core message is that businesses fostering an authentic connection with their community can transform customers into passionate advocates, ultimately building a sustainable and emotionally resonant brand. Read the full article on Substack: https://open.substack.com/pub/makecommunity/p/8-beyond-sales-building-relationships?r=5hk7md&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

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