This episode discusses how to build thriving communities by focusing on cultivating engagement and trust. It suggests strategies such as creating dedicated spaces, enabling two-way communication, and developing a brand voice that reflects community values. We include case studies of BlackStrat, a community for Black strategists that used WhatsApp and events to build connection, and Reddit, a vast platform that thrives by empowering users and maintaining transparency. Both examples illustrate that authenticity, active collaboration, and prioritizing user needs are crucial for creating spaces where individuals feel valued and connected.

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