The core principles of Community-Driven Sales (CDS) is emphasising the importance of understanding and engaging with your target audience authentically. It highlights that successful CDS strategies involve researching audience needs, recognising business strengths to align with those needs, and avoiding transactional approaches.Two case studies, DOES and Dove's Real Beauty Campaign, are presented to illustrate these principles in action. Both examples demonstrate how identifying the audience's preferences and values and providing genuine value through appropriate channels can lead to increased reach, engagement, and overall success by fostering strong, loyal communities.Read the full article on Substack: https://open.substack.com/pub/makecommunity/p/2-understanding-your-audience?r=5hk7md&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

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