SummaryIn this episode of Louder Than Green, Aimee Haasteaby speaks with Wolf Lichtenstein, a veteran in carbon markets and sustainability. They discuss the importance of aligning carbon credits with business goals, the challenges companies face in engaging with carbon markets, and the impact of carbon projects on communities. Wolf shares insights on the evolution of carbon credit standards, the role of AI in improving market efficiency, and the need for collective action to address climate change. The conversation emphasizes the balance between profitability and sustainability, urging businesses to reassess their values and consider their impact on future generations.Guest Name: Wolf LichtensteinGuest Title: Founder, Evergreen Carbon, Principal, Lightstone ConsultingEmail: [email protected]: Evergreen CarbonLinkedIn: https://www.linkedin.com/in/wolf-lichtenstein-617a2812/TakeawaysPurpose-driven businesses can scale when values align with systems.Wolf Lichtenstein has nearly 30 years of experience in carbon markets.Evergreen Carbon provides bespoke solutions for carbon credit procurement.Large corporations are increasingly investing in carbon offset strategies.Greenwashing is a concern, but green hushing is also prevalent.Operational challenges include growing a customer base and communication.Integrity in carbon projects is crucial for market trust.Community engagement is essential for successful carbon projects.AI is transforming the efficiency of carbon markets.Chapters00:00 Introduction to Purpose-Driven Business01:21 Wolf Lichtenstein's Journey in Carbon Markets03:25 Evergreen Carbon's Impact and Achievements04:42 The Role of Large Corporations in Carbon Offsetting07:31 Challenges in Carbon Market Engagement11:34 Greenwashing vs. Green Hushing in Carbon Markets13:51 Operational Challenges in Carbon Credit Sales17:03 The Importance of Integrity in Carbon Projects19:01 Community Impact of Carbon Projects20:49 The Future of Carbon Markets and Trust22:45 Raising Awareness and Education in Carbon Markets25:23 The Role of AI in Carbon Market Efficiency28:45 The Evolution of Carbon Credit Standards33:04 Innovations in Carbon Removal Techniques36:29 Balancing Profitability and Sustainability39:51 The Call for Collective Action on Climate Change44:04 Final Thoughts and Future Directions

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